Un site internet permet à une entreprise de faire connaître ses produits et ses services à grande échelle. En étant présent sur Internet, vous améliorez votre performance commerciale, vous attirez une nouvelle clientèle, tant au Canada qu'ailleurs dans le monde.

Search engine placement optimization

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Search engine placement optimization requires you have a detailed strategy outlined. The detailed strategy should include three parts. It should include keywords, meta information, and a marketing plan.
Below I will briefly discuss the importance of keywords, meta information, and a marketing plan and how they are affected for search engine placement optimization.
Keywords: Before you even begin creating a website you should have several hundred keywords pre-established to determine exactly what keywords you want the search engines to index your website for. If you have already created your website and have not established keywords yet, it is ok because you can still do so now. In order to gain a healthy amount of keywords, you need to use a keyword tool. There are many keyword tools out there that charge outrageous fees to provide monthly search volumes in search engines, and they are all 100% false. Do not get scammed. Search engines do not release their search volumes. For the ones that used to such as Yahoo, they have reported that their search volumes are extensively inaccurate so how in the world could a keyword tool provide accurate search volumes of the search engines themselves can not figure this out? Get it now? Ok. Good. There is a free keyword tool called seobook. Google seo book keyword tool, and the exact link will pop up. Seobook gives you up to 100 keywords and estimated search volumes for free. I use them and I love them, and most importantly I don’t pay a dime.
After you’ve gathered your keywords you need to ensure your meta information on your website is written appropriately.
Meta Information:
Meta information is the title and description tags in your website. They let the search engines know what your website is all about and they rank you accordingly. So for example, if you sold keychains and your website is keychainstoday.com, do not just put your domain name in your title tag. Your title tag should read: Keychains | Keychainstoday.com. In your description tags area you need to write a brief two to three sentence description about your website. Last but not least are the keywords. Put up to ten keywords in this section. Do not put more than that, otherwise the search engines will consider it keyword stuffing and they will penalize your website and possibly even de-index you from their search engine.
Marketing Plan:
The marketing plan is now ready to be put into overdrive after you have followed the advice above. Search engine placement optimization relies on backlinks and the best way to get backlinks quick, fast, and in abundance is article marketing and mass article submission. Article marketing allows you to write articles and submit them to directories. The best part as that the article directories allow you to place anchor texted backlinks in your author bio box. Obviously you would want to place your website as an anchor texted backlink in the author bio box.
Free search engine optimization sounds like bologna right? It’s not. Six years ago when I first started running website business ventures, I was under the impression that search engine optimization was an expensive process only available to businesses with big budgets. I foolishly decided instead of pursuing search engine optimization, I would market my online business offline. It was a complete flop. Here’s the reason why, the great thing and major purpose of marketing a website online is to convert prospects to your website easier, faster, and with a higher conversion rate. It’s very difficult
to get people to remember your website when advertising offline. Not to mention, most people don’t walk around with a computer on them so they can’t go to your website immediately.
I babbled on about that experience to hopefully inspire you to have confidence in free search engine optimization. If you want to optimize your website for free, article marketing is the best way to go. Article marketing has proven itself to be quite effective. It’s effective for me personally as well as for my clients. Article marketing is not exactly a close kept secret of mine. Many internet marketers use article marketing to get immediate traffic to their website, get, maintain, and keep one-way anchor texted backlinks, and optimize their website for the search engines.
Search engine optimization requires a good search engine optimizer strategy. A search engine optimizer can come in the form of many different things. A search engine optimizer is a tool, strategy or technique used to optimize your website. Search engine optimization has often times gotten misconstrued to have several different meanings and definitions. Search engine optimization is simply the process of providing search engines with the most accurate and clean cut website format to make it easiest for them to tell exactly what you would like to be ranked for in their search engines. Provided below is the top search engine optimizers:
Title: The title tag is your most important on-site search engine optimization tactic and it’s the most easiest to manipulate. The title tag in your website is provided for you to let search engines know what your website is about. One of the most common mistakes website owners and internet marketers make is mis-labeling their title tag. An example of a mislabeled title tag is as follows: Let’s say for example there is a website that sells dog toys. Their website is dogtoysrus.com. An improper title tag would be: dogtoysrus.com. A proper title tag would be: Dog Toys: Dogtoysrus. By writing their main keyword phrase in their title tag and at the beginning of the title tag, this lets search engines know that this website wants to be ranked when searches type in the keyword phrase dog toys.
Keywords: When creating a website, you also have the opportunity to input keywords into your meta data. The keywords give search engines even more info about what your website is about and what keywords you would like your website to appear under in search engines. Be careful though. Many websites keyword stuff, meaning they add tons of keywords. This is ineffective, because search engines view this as spam and it could cause your website to be de-indexed permanently so do not do this.
The Marketing Plan: After you’ve done the two easiest search engine optimizer techniques, you are ready to move on to your marketing plan to further boost your search engine rankings. Inputing a title tag and keywords into your website help you get indexed, but they don’t help you get ranked in search engines. If you truly want the floodgates of traffic to flow your direction, you need to make sure you have a marketing plan that works and provides you with what search engines want to see the most which is backlinks, backlinks, backlinks.
Backlinks are the backbone of credibility in the world of search engines. The number and quality of the backlinks you have determine your ranking in search engines for keywords. Here is how it all works…
When other websites link back to your website with an anchor texted backlink, this lets search engines know that other websites like you because they are linking back to you and therefore the search engines assume your website must be important, relevant, and popular.

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